Once a SheevaPlug is formated with sheevaplug-installer the minimum to do is :

Set the MAC address

Connect to the serial console, enter U-Boot and set the MAC address :

setevn ethaddr 00:50:43:01:D2:94

Set timezone and hostname

Login and type :

# Set the time-zone
dpkg-reconfigure tzdata
#Set the host name
echo plugfox.vbfox.local > /etc/hostname